The Power of Data Storytelling

Telling a Story using Data Driven Analytics — 5WPR CEO Ronn Torossian

To people other than IT professionals and marketers, data can be dry and boring. However, when expertly combined with storytelling, the pairing can make a compelling story, even for journalists.

What is Data Storytelling?

Find Target Audience

Like a good fisherman who uses the right bait and tackle, find out as much as possible about the kind of content the prospective media outlet publishes or airs and the frequency. Food and recipes in newspapers are easy. It’s every Wednesday. But what about the others? Some radio and TV stations air special segments on certain topics regularly.

The media receive tons more requests for coverage than they can or wish to cover. What’s valuable is discovering the kind of content that media outlets favor. Is it video, graphics, or mostly text? Is there a beat reporter for the topic being pitched? Like good client research, the information gathered can be extremely useful in tailoring a successful pitch. What interests Fortune Magazine is totally different than Rolling Stone.

The Human Connection

Broaden the Appeal

Keeping Score

Data Storytelling, The Bottom Line

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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