Tips for Selling During the Pandemic

Ronn Torossian
3 min readApr 27, 2020


Many businesses started off the new decade with a brand and predicted even more success in the new year — some even preparing for their greatest sales year yet. The market was moving practically at the speed of light, and then suddenly, it all came to a halt, while all of those expectations and goals that were set for the year practically vanished into thin air.

Many organizations closed up shop almost overnight, the unemployment numbers are skyrocketing, while the global market has been crippled due to the pandemic. Now, the supply chains have been changed, everyone is forced to work from home, and what’s worse is that consumer needs are all over the place.

Finally, everyone has to deal with the lockdown, stuck at home with the rest of their families, and they are dealing with the situation in their own ways. It is not an easy time — for individuals as well as for businesses. Additionally, when it comes to selling, many businesses are even wondering what to do with the situation at hand, and even whether it is appropriate to continue as planned.

The main goal for any business during a time like this should be to help its customers succeed. Because if they manage to succeed, so will the business. If the focus is on the customers instead of the business and what’s important for the organization to succeed, the customers will sense this and are going to back away. Now is the time to turn all of the attention to the customers, their safety and well-being.

Turn Everything Virtual

This is the perfect time for any business to learn how to sell remotely. Plenty of brands and organizations have thought about this and have started to turn their business completely virtual — from businesses selling their services and products online, to some even offering virtual corporate tours to show customers their facilities.

Take it One Day at a Time

It is important for businesses, employees, and business owners to remember that this situation isn’t going to go on into eternity, and the world, as well as the organizations, is going to get through this. Often, it is easy to become discouraged and impatient in the sales industry when things are moving slowly, but that doesn’t mean the work has stopped.

Be Proactive

This is a time to make a list of all the customers. However, the starting point here shouldn’t be making a sale. Instead, reach out to the customers to make sure that they are safe and let them know they are on your mind. It is a perfect time for any organization to show that they care, which is greatly going to benefit the business when the entire situation is over.

Be Empathetic

This is the main ingredient when it comes to selling during the pandemic. The people around the world right now are worried about their own health, as well as the health of their loved ones. They don’t want to hear about the latest products or services unless they can make the entire situation better, they want to ease their minds, and that’s exactly what businesses should be doing.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.



Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“