Tips on Creating Great Sales Hooks
Creating a good sales hook is a key element for grabbing and holding the attention of the audience, and ultimately convincing consumers that a business is worth it. With the help of a good sales hook, companies can prevent consumers from deleting emails or hanging up the phone.
However, a great sales hook can start an entire conversation off on the right foot. A sales hook is very similar to a sales pitch and is essentially a condensed sales presentation.
This type of presentation is meant to start a conversation with a potential customer regarding what a business is about, as well as the products or services it provides to consumers and the benefits they can get from making a purchase.
Sales hooks should generally be short, lasting 1 to 2 minutes, and should briefly explain how a company’s product or service can help a potential customer. With the help of a persuasive and concise sales hook, companies can open up the door to broader conversations in the future with those potential customers.
The sales hook is also frequently called an elevator pitch and can be delivered to potential customers in person, over the phone, or through email. However, it’s important to adjust the strategy for delivering the sales hook depending on what platform a business is using to communicate with consumers.
Customer Research
The first step in creating a great sales hook is to research the target audience, including their unique needs, pain points, and challenges.
For example, if a company is trying to communicate with customers in the B2C industry, they don’t need to use the language that’s common in the B2B industry.
Instead, it is best to talk about how the company’s product or service can help the consumers solve their potential pain points and help their life.
Asking Questions
Another effective strategy for creating a great sales hook is to start off by asking questions. These questions should be formulated to get efficient answers from the customers.
Creating those questions can be made more efficient by making educated guesses about what the potential consumers’ challenges might be, and then addressing the challenges in the form of a question.
Personalization
A sales hook is generally what makes the first impression from a company when it is connecting with a potential consumer. While it’s important to make that connection personal, companies should also have some fun with their sales hooks, as if they’re simply trying to hang out with a given customer.
When companies add a more personal touch to their sales hook, it shows the audience that the company cares about its customers, and when there’s some fun involved in the sales hook, it also gives the customers a smile.
This type of hook makes it easier for companies to gain the trust of consumers, make a strong first impression, and make them feel like the business truly cares about their needs.
Ronn Torossian is the CEO and founder of NY based PR firm 5W Public Relations. Torossian is also the founder of the Ronn Torossian Foundation, and a lifelong New Yorker.
