What Litigation PR Does for Businesses
Litigation PR is relevant to help as courts take a long time — and media doesn’t.
Whenever an organization or an individual receives a lawsuit, it poses a serious threat to their reputation, especially if it’s regarding an established individual or organization. Additionally, whenever the information regarding the lawsuit ends up in front of the public, it gives rise to speculation which leads to damaging rumors.
Why Does a Business Need Litigation PR Services?
While in the past, organizations avoided commenting on legal matters they were involved in, in today’s society, when everyone is hyper-connected and news can spread all over the globe in just a few minutes, letting the media outlets frame a legal situation is not something organizations can afford anymore.
These days, it’s up to both corporate spokespeople and corporate lawyers to work with journalists and reporters and provide them with information or any official statements regarding any cases the organization at hand may be involved in. It’s also up to the effectiveness and the quality of the communication, on how the individual or organization will be perceived by the audience. In some cases, this can even affect the outcome of the case, too.
These are the reasons why both clients and law firms should be working closely with litigation PR agencies, which help their clients in communicating their side of things to the public in an effective manner.
Aside from effective communication, these litigation PR professionals can also strategically engage the audience through the organization’s social media platforms, which additionally influences the overall story. With this type of communication from the organization, the public can have a clear understanding of the brand’s point of view.
With the ever-increasing presence of social media in everyone’s lives and the public’s interest in the morals of organizations they choose to support, it’s easy for brands and corporations to get exposed to a PR crisis whenever they face any legal action.
Social media makes it easy for corporations and brands to attract a lot of attention whenever their name comes up in a story about a lawsuit, which frequently leads to scrutiny from the audience. This is why all organizations should have a detailed communications strategy in place, which will cover any type of PR crisis, including how the business should proceed during such an event.
Should any such event arise for the business, having an effective communications strategy is going to allow the business to stay in control of their messages towards the public, thus, circumventing any bigger PR crisis.
Working with a good public relations company, especially one that specializes in litigation PR, can help any organization effectively communicate with the public, the news outlets, as well as the stakeholders, should the business find itself in any sort of legal environment which could easily end up in a PR crisis.
Ronn Torossian is the CEO and founder of 5W PR; a leading Litigation PR agency.
