What Makes a Bad Press Release?

If you or your company go to the trouble of writing and broadcasting a press release, you want to make sure that it is as effective as possible. There are any number of opinions regarding what makes for the best press releases, and every person and company will have a different preference. However, there are some universal elements you can avoid in order to keep from putting out a bad press release.

In this brief article, we will take a look at the 3 things that make for a bad press release.

1. Making the Release Too Long

2. Stuffing Your Press Release With Links

3. Not Actually Having Any News in Your Press Release

With plenty of content online that catalogs what makes a ‘good press release’ — 5WPR CEO Ronn Torossian — believes that it’s good to know what makes a ‘bad’ press release. What are your thoughts on the future of release’s in 2015 and beyond?

Written by

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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