When Should a Company Rebrand?

Brand Vision and Name

Differentiation from Competitors

Change in Business Model

--

--

--

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

‘Faster, better, cheaper’ — we need to go deeper than that for big gains

A look at naming in the world’s specialty marketplace

How To Keep Your Home Life And Home Office Life Seperate

Effective ways to Make That Benefit Your Organisation.

READ/DOWNLOAD$^ The Adobe SiteCatalyst Handbook: An Insider’s Guide FULL BOOK PDF & FULL AUDIOBOOK

PLG: A Reframe

12 Tactics to simplify your growth strategy, according to Shopify, UnBounce, Yoast and Monzo

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ronn Torossian

Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

More from Medium

Unlocking Better Business Through Social Enterprise With Christopher Marquis

How to properly handle Failure?

The Way Your Business Deals with Change is Broken

How to Calculate Internal Rate of Return (IRR)