Why PR professionals should move to mobile

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If you can’t already tell, mobile phones have taken over our lives. With the advent and popularity of smartphones, people use their phones for almost everything. Phones are not only our main tool for communicating, we use our phones for taking pictures, reading, playing games, shopping, music and so much more.

The full integration of phones into our daily lives has evolved not only changed our personal lives, but also the way marketing and PR operates. It is now vital for PR professionals to adapt to the phone-centric audience by considering how mobile phones fit into their PR and communication strategies.

Becoming mobile savvy is crucial not only improve communication with your audience but also to get ahead of businesses that haven’t discovered the power of mobile. Here are reasons why you should be making the switch to mobile this instant:

As a PR professional, having access to journalists is essential for building your brand. If you want to be where the journalists are, then you need to get on your mobile. Today’s journalists have moved from email towards mobile-centric communication, such as LinkedIn and Twitter in order to find relevant stories in real-time. These channels also allow for quick feedback from the audience as the public are able to comment and repost.

Getting a journalist’s attention these days means engaging with them on platforms that they engage in. You can use direct messaging in Twitter or LinkedIn to increase your chance of getting noticed. Despite your mode of communication, always remember to stay relevant and professional at all times.

In the era of the 24-hour news cycle, there’s no better way to monitor developments and news throughout the day than using your phone. Survival in this digital market depends upon a PR team’s ability to stay relevant, current and know what’s happening when it happens. Having your smartphone as a tool for media monitoring means you never miss an opportunity to promote your brand or gain insights into your audience.

A late response to a crisis is almost as punishable as a lacklustre response. People question why it took you so long to respond and worst-case scenario, make assumptions about your intentions and authenticity. Being on mobile allows you to know exactly when a crisis takes place and then respond at lightning speed, especially minor crises that can be usually solved with one message. A mobile-savvy team will help you avert any crisis before it becomes a big deal and help keep your brand out of any unwanted spotlight.

Effective influencers engagement is key to successful PR and marketing these days. These leaders are the definition of mobile savvy. Whether they’re blogging or vlogging or posting pictures on Instagram, their phones are what’s keeping their momentum going. Using the same platform as influencers and understanding the platform that they use is a key step to building a genuine relationship with them.

Ronn Torossian is the CEO and founder of 5W Public Relations.

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Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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